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The question of creating email subject lines that work is an old one, but that does not mean it is difficult to understand, learn or do. The one thing to always bear in mind about writing anything, especially when you are new, is to practice. We have an excellent little tutorial that will reveal some proven subject line writing techniques.
One simple and free way to learn all about email marketing is to look carefully at some of the emails that are sent to you every day, especially the ones from other marketers.
You may notice that certain emails have a subject line that immediately attracts your attention, and this is what you’re looking for. Anytime you get an email that’s part of a major advertising campaign conducted by a famous brand, you know that they’ve researched and tested their subject lines thoroughly. The idea here isn’t to take other people’s subject lines and use them yourself, but only to get you thinking of how you can implement a similar concept in your own way. Try to identify what makes a subject line compelling, so that you can write some of your own that your subscribers will want to open. Aesthetics do matter with marketing, so never make your subject line so long that is will not fit in the field character parameter. Sometimes a long subject line may be cut off halfway through which is not good; you should try to keep it up to 50 characters or less, anything more than that you risk bringing down your open rate. But when in doubt, always do your own testing and experimenting, and that approach has served us very well.
Subject lines should be relevant not only to your niche but to what’s going on at the time you write your email. You want your emails to be timely, not outdated, so think of something that has relevance today.
Is there a burning issue that you can address right in your subject line to make it stand out from the crowd? When you’re aware of what your subscribers are thinking about right now, you can tailor your messages and subject lines in this direction. Few things can compare in IM to the power of testing, and the reason for that is you can optimize based on the results. There are other things you can test, and running scaled down tests for reverse email lookup or methods previously never used is one of them. When you really think about it, that is just good common sense business, but we believe most people do not approach things like that.
But you see, when you have a set of circumstances such as failing to do adequate research, or not testing along with impatience, then you can easily see how volatile that is for the struggling web marketer. You can set things up any way you want, and then just monitor what is happening and be prepared for what ever feedback occurs. The extent of what will be involved in any test situation will be determined by your primary method of marketing.
You will obviously need traffic for testing anything, and so with a site-based test just choose those pages that receive the greatest amount of traffic. Obviously, some type of script that will record test results will be needed. Email marketing has quite a few elements, but a good subject line is what gets your foot in the door so that your messages are read. You shouldn’t then, just scribble out any subject line but always give the matter some thought before you send out your emails. Experiment with a variety of subject lines and determine which ones are best for your target audience.
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As we always say, it is usually the little things that can turn out to be the most important. But do not feel shy about exploring anything that you feel may shed more light on this. The hierarchies that are inherent in this will prove to be most enlightening.
You can work with that until you are satisfied and then expand or do the same with another point from this article.